Samuel Cook defends advertising on the grounds that it: funds; drives culture; creates competition; and influences, rather than manipulates. I have argued at length against each of these apologies for advertising. Funding. Yes, advertising does fund newspapers, online search, social media, and many other useful services. But there are better ways to fund services we […]
Cash is just another input. Concentrations of wealth, concentrations of cash, throw firm surpluses to the wealthy. Deconcentrate wealth, deconcentrate cash, and corporate surpluses will fall more evenly across inputs to the firm.
Have you ever paid so much for something that you had to wonder whether it was really worth it? What prices would trigger that feeling for you? $25 for toothpaste? $2,500 for a Broadway ticket? Armies of data analysts are working hard right now to help companies identify and charge those individualized prices to you. […]
An important point that didn’t make it into my opinion article arguing that the FTC should unwind Amazon’s acquisition of Whole Foods is this: Most people don’t buy groceries online today, but eventually they will. That’s why I wrote that Amazon’s website, along with its voice search service, Alexa, constitute an essential marketing platform, required […]